Capital Wraps Vehicle Wrap Statistics

Vehicles wrapped with eye catching graphics are absolutely the most cost effective type of advertising available.

  • 98% of in-car audiences indicated they noticed truck-side ads.
  • Individual vehicle advertising generates between 30,000 to 70,000 daily vehicle impressions.
  • Outdoor advertising deliver immediate results for advertisers. 29% say outdoor advertising caused them to visit a retail store within a week.
  • 30% of mobile outdoor viewers base buying decisions on ads they see.
  • 96% of Americans travel in a vehicle each as either a driver or a passenger in the past week.
  • Mobile advertising is the most effective and efficient form of outdoor advertising.
  • Mobile flexibility allows you to position your vehicle ad anywhere you want.

Companies with a fleet of vehicles increase their presence and recognition within their market as seen by these statistics

  • Fleet vehicle advertising boosts name recognition 15 times greater than other advertising media.
  • Americans report spending an average of 15 hours per week in-car
  • Every traffic jam becomes a terrific marketing opportunity.
  • Mobile advertising media reaches consumers not exposed to newspaper, radio and television.
  • Unlike home mailers – your advertisements are not compared side-by-side to your competitors.
  • Reach audiences of all ages, gender, backgrounds, income, professionals, and families.

Can you afford NOT to take advantage of the ad-space on your delivery vehicle?

How does the cost of vehicle wraps compair to other forms of advertising forms?

Additional Statistics on Vehicle Wrap Advertising

  • Unlike radio and TV, audiences can’t change the channel.
  • Reaches more consumer at a lower Cost Per Thousand Impressions (CPM) than ALL other forms of advertising.
  • Mobile marketing reaches nearly 85% of people in all income levels.
  • The average vehicle driven 15,000 miles a year will pass in front of nine million vehicles.
  • Powerful visual messages can target consumers of all ages and ethnic groups.
  • Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent (as of 2003) representing 19%.