Client: Fren Inc (Media Partner based in Savannah, GA))
End Client: Ascension Sacred Heart Pensacola Hospital
Location: Pensacola, FL
It takes planning, testing, specialized equipment, and an installation team that understands construction—not just printing.
This case study highlights a project where Capital Wraps was brought in not just to print murals, but to solve problems on-site, coordinate with multiple trades, and ensure the final result matched the original creative vision—even as conditions changed during construction.
Fren Inc, a media and experiential design company based in Savannah, Georgia, was commissioned to design a fully immersive ICU environment for Ascension Sacred Heart Pensacola Hospital.
The goal was to transform a newly constructed ICU wing into a calming, local-inspired experience for recovering patients. The designs incorporated:
Coastal murals inspired by the Pensacola area
Sailboats that appeared to move
Interactive TVs integrated seamlessly into wall graphics
Animated Blue Angels flying across the scene
Subtle sunset transitions for mood and warmth
Fren Inc handled concept, design, and interactive elements. Capital Wraps was brought in as the production and installation partner, responsible for turning digital concepts into durable, perfectly aligned wall murals inside an active hospital construction site.
Architectural graphics—especially in healthcare environments—are very different from standard wall wraps or decals.
This project required us to:
Travel out of state and coordinate logistics
Work inside an active construction zone
Install murals during phased build-out
Verify wall conditions before printing
Adjust for last-minute equipment placement
Return post-construction for repairs
Many print shops can produce murals. Very few can manage everything that happens after the print leaves the shop.
During our pre-installation testing phase, we identified a serious issue:
The wall paint was not properly bonded to the drywall.
The cause?
The painters had not used a primer/sealer before painting. This meant adhesive films would fail—no matter how good the vinyl was.
Our solution:
Halted installation before failure occurred
Worked with the construction team to identify affected walls
Required re-priming using a clear sealing coat that bonded through the paint to the drywall
Retested adhesion before proceeding
This step alone likely saved the project from widespread failure months later.
Despite accurate site measurements and generous bleed allowances, construction realities changed.
Some headwall equipment was installed on different walls than originally planned.
Our solution:
Adjusted artwork placement on-site
Reprinted only the affected mural sections—not entire walls
Maintained design continuity without visible seams or compromises
This flexibility is only possible when design, print, and install teams communicate tightly.
As is common on large construction projects, some work continued after mural installation.
This resulted in minor wall damage in a few locations.
Our solution:
Returned to site after final outfitting
Repaired and replaced damaged sections
Ensured the finished space matched the original design intent
This project demonstrates why many agencies, designers, and general contractors rely on Capital Wraps for architectural installations:
We travel with purpose, not guesswork
We rent and operate lifts safely and efficiently when needed
We test wall conditions before printing
We understand construction sequencing
We don’t outsource installation to unknown third parties
We stand behind the project—even after install day
Many shops can print murals.
Fewer can manage risk, change, and execution at this level.
The completed ICU wing is immersive, calming, and visually stunning.
The murals integrate seamlessly with interactive screens and architectural elements, creating a space that feels intentional—not applied after the fact.
Most importantly, the environment supports healing, comfort, and a sense of place for patients and families.
Successful architectural graphics require more than great design—they require technical expertise, on-site problem solving, and accountability from start to finish.
By partnering closely with Fren Inc and the construction team, Capital Wraps helped transform a complex healthcare environment into a meaningful visual experience—despite real-world challenges along the way.
If your project involves 
construction timelines, specialty equipment, or zero-margin-for-error environments, experience matters.
