Case Study: Pepsi Battleship Museum

The Challenge

Pepsi Bottling Company approached Capital Wraps with their contract to be the primary supplier to the NC Battleship Museum in Wilmington. We were asked to create a welcoming environment for the concession area and include the history and origin of Pepsi. As you know Pepsi was created just down the road in the small town of New Bern, North Carolina when in 1893, local pharmacist Caleb Bradham invented the original formula of what would become Pepsi-Cola.

Pepsi Cola Drink Machines With Mural Behind

The Solution

Working with both Pepsi and the Battleship photo archives, we were able to review thousands of 1930-40s photos and advertisements to understand the time period and graphic nature of the day. In an attempt to preserve the history and authenticity of the NC Battleship Museum and the history of Pepsi, we diligently focused on incorporating period-specific elements.

Many of the graphics required scanning and retouching so they were clean to use. Our design team set out to create a customized original wall mural that combined the elements together eloquently.

By playing with some new graphics and printing capabilities, we were able to create what appeared to be a Pepsi bottle opening into the wall and the cola exploding out of it down the wall and spilling onto the floor underneath the vending machines. With the use of high-quality clear vinyl and laminate, we were able to wrap the spill onto the floor with bubbles so that it looked quite realistic. Several of the murals and elements had to be hand illustrated to keep the theme.

We also created custom acrylic vending machine panels and table toppers to continue the theme throughout all the elements on site.

Pepsi Murals With Tables

The Impact

This exhibit was a real success story as we were able to see the impact of ambient graphics as part of creating an environment. We stretched the design and material availability on this project to make sure they received a top-notch finished product.

Installing Pepsi Mural
Pepsi Mural With Tables
Pepsi Mural Above Pepsi Machines
Pepsi Mural Closeup
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