Retail Environmental Graphics
Environmental branding is a creative approach aimed at expressing the brand’s essence in retail showrooms, work areas, trade exhibits and any other customer-oriented spaces. It is a powerful marketing tool used to create the desired retail environment to maximize the shopping experience.
In a retail store, customers are immersed into the stores environment. There is no channel surfing and no TiVo to change the channel. You need to create an environment that excited your customers and help them imagine them using your products. Your retail environment is critical to your growth and business success.
Major retailers spend tremendous amounts to create the environments for the clients. Retailers like Nike and Calvin Kline have designed stores around their brand that engages customers like a theme park. You should take tips from these best practices and use large format graphics to help brand your showroom, sale floor and other customer spaces. As a store owner or manager, you have total control over how you interact with you customers when they are in YOUR SPACE. Make their experience the best you can.
Retail branding is a combination of mood, look, and theme created by the environment and your personnel. By working together with Capital Wraps you can utilize our expertise and gain a competitive advantage over your competition. This is just one part of your marketing, advertising, and promotion strategy which engages everything the customer can see, touch or perceive. Make the most of it.
Capital Wraps works with interior designers, retailers, franchises, and merchandisers to create innovative dynamic retail environments. Numerous of our products are consistently used to help create the environments. These include:
- Wall Graphics and Murals
- Window Graphics
- Exterior Murals
- Entrance Door Graphics
- POP up Banners Stands
- Stanchions Signs or Podium Signs
- Floor Graphics
- Counter or Table Graphics
- And many more…
Contact our staff to help your next retail graphic project
Call our experienced staff to speak with a representative about your university graphics project. We have worked on rush orders and tight timelines to make our clients’ events and launches successful and vibrant. We offer a complete service for single project or graaphics programs; this includes initial consultation, designing, printing & production and installation. All of our vehicle graphics are printed using warranted print materials and installed by our own professional and experienced installation team.