Understanding the basics of corporate branding and identity gives you powerful marketing tools to promote your business. A good branding strategy helps you develop a plan that creates a unique image for your company. It’s important for company branding to be consistent in each medium because it provides a visual hook for your customers.
Your company’s web site, brochures, business cards, letter head, and yes, especially your vehicle graphics should be consistent across the board to promote and boost company visibility. Your business logo and company slogan should convey company ideals and goals, as well as connect to your target consumers.
The brochure above clearly shows what products and services the At Home Assesments company provides, as well targets the proper cosumer base, and repeatedly uses it’s logo and company slogan. The brochure includes phone numbers as well as web site information.
The next image illustrates how the company logo is used in a vehicle graphic application. The box truck basically becomes a giant moving brochure for At Home Assesments. The van closely follows the same theme.
At Home Assements also applied vehicle wraps to their pick up trucks, and to their cars.
This kind of corporate branding, in which all printed materials including the brochure, the website, and the fleet vehicles, makes the company logo and slogan memorable. At the end of the day this is what all business want from their advertising, they want to make an impression on their target audience and be the company people remember to call and do business with.
Capital Wraps is a premier Custom Wraps and Graphics company is located in Washington DC. For more information on vehicle wraps, fleet wraps, or our other graphic products please contact Capital Wraps at 877.775.WRAP or visit www.capitalwraps.com