In general, vehicle wraps can be a cost effective alternative or addition to traditional advertising, as thousands or tens of thousands of daily impressions are generated over the course of up to several years.
According to a study by the Transportation Advertising Council of America (TACA) one vehicle advertising generates between 30,000 and 70,000 daily impressions – and those impressions have a high efficacy rate:
- 90% of travelers notice graphics on wrapped vehicles.
- 75% of consumers form impressions about a company based on the fleet graphics.
- 30% of consumers base buying decisions on impressions they receive from company vehicles.
- Target a broad base of potential advertisers
Vehicle wraps should play a key role in businesses seeking to maximize the impact of their marketing spend. Particular in the current tough economy, vehicle wraps are today a fast-growing with businesses who are looking to increase their visibility.
Virtually every type on businesses that uses cars, vans, trucks or other vehicle for their daily operations can benefit from vehicle wraps. These car wraps and van graphics are effectively rent-free advertising space for the company’s products and services, as the vehicle are already owned and they spend significant portions of time on the road. Aside from the initial production and installation costs, there is no additional or ongoing costs for adding this type of advertising to your vehicles.
Call Capital Wraps and a sales representative can talk with you about helping your brand your company and develop an effective design can vehicle wrap campaign. We are the most professional car wrapping company in Raleigh, Myrtle Beach, and DC. Contact us to see how we can help you grow.
Capital Wraps is a premier Custom Wraps and Graphics company is located in Washington DC. For more information on vehicle wraps, fleet wraps, or our other graphic products please contact Capital Wraps at 877.775.WRAP or visit www.capitalwraps.com