Unless you have daltonism – the condition where one cannot see colors and views the world like a black and white film – you are surrounded by colors every day. Every shade of color affects you in subtly ways but can invoke strong reaction emotions if not use correctly.

The psychology of color is fascinating and fortune 1000 companies have spent thousands of dollars to understand which to use for their new product launch, how to distinguish themselves in the market, and how to attract consumers to take interest in their product. Colors can have a major impact moods, feelings, and behaviors.

While the opinions of colors can be subjective, there are some universal reactions from colors. Warm colors, reds, yellows and oranges, evoke emotions of comfort and warmth to anger and hostility. While cool colors, blues, greens and purples, are described as calming and relaxing but can also invoke sadness and indifference.

Red – the color of fire and blood. Red is associated with energy, war, danger, strength, power s well as passion, desire and love.

Yellow – the color of sunshine, producing a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. It is associated with joy, happiness, intellect and energy.

Orange – Made up from red and yellow; this color imbues the energy of red with the happiness of yellow. Orange is associated with joy enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. It is also highly visible and used to catch attention and highlight the most important and cautionary elements.

Green – The color of nature. Green is associated with nature, growth, healing, harmony, freshness and dark green associated with money. Also associated with ambition, greed, and jealousy.

Blue – The color of the sky and sea. Blue is associated with depth and stability symbolizing trust, loyalty, wisdom, confidence, intelligence, faith, truth, tranquility and calmness.

Purple – Like orange, purple takes on the stability of blue and the energy of red. Purple is the color of royalty and symbolizes power, nobility, luxury, ambition, wealth, dignity, creativity, and mystery. It can convey romantic and nostalgic as well as gloom and sad feelings.

White – The perceived color of light. White is associates with goodness, innocence, purity and virginity – the color of perfection. It can convey safety, purity and cleanliness.

Black – The color encompassing all the colors. Black is associated with power, elegance, formality, death, evil, and mystery. Used in combination with reds and oranges, black conveys power and aggressiveness.

For more information about colors and their uses please read reference http://www.color-wheel-pro.com/color-meaning.html to start. Talk with Capital Wraps about custom designs that take color into consideration when producing dynamic design for your car wraps, fleet wraps, university wall murals and event graphics.