Yes, you can wrap a brick building in the winter, but it requires specialized high-tack cast vinyl, advanced UVgel printing technology, and an expert installation team capable of using heat-conforming techniques. Unlike standard vinyl, architectural brick wraps must be “melted” into the texture of the masonry to ensure a bond that withstands freezing temperatures and moisture. Capital Wraps specializes in these complex, cold-weather installations, providing a turn-key solution that most shops cannot execute due to the technical equipment and specialized labor required.

The “BoJingles” Challenge: High-Stakes Holiday Marketing

When Bojangles decided to transform their restaurant into “BoJingles” for the Christmas season, they weren’t just looking for a few banners. They wanted a full architectural transformation. The goal was to cover the exterior brick with vibrant, brand-accurate holiday graphics that looked as though they were painted directly onto the building.

Executing this in the middle of a North Carolina winter presents two major hurdles: the surface and the temperature.

1. The Science of the “Stick”: Wrapping Textured Masonry

Brick is a “low-energy” surface. It is porous, uneven, and filled with deep grout lines. A standard vinyl wrap used for a smooth van would fail within hours on a brick wall.

To achieve the “BoJingles” look, we utilize high-conformity cast films. During the installation process, our team uses industrial heat tools to soften the vinyl, allowing it to be rolled and tucked into every individual crevice of the brick. This creates a mechanical bond that resists wind-lift and peeling, ensuring the “BoJingles” branding stays crisp from the first tree lighting until the New Year.

2. Defying the Cold: Winter Installation Logistics

Most adhesives have a “minimum application temperature.” If the brick is too cold, the “tack” won’t activate. Our team manages this by:

• Surface Tempering: Using controlled heat to prepare the masonry.

• Specialized Chemistry: Using films engineered for lower-temperature installs.

• Expert Timing: Scheduling installations during optimal windows to ensure the bond sets correctly before the night-time freeze.

Printing Perfection: The EFI Vutek Ink Advantage

A building wrap is only as good as the print quality. For the iconic Bojangles red, there is no room for “almost right.”

We utilize our EFI Vutek H5 printers to produce these massive panels. The UV ink technology is a game-changer for architectural graphics because:

• Instant Cure: The ink is cured immediately, meaning we can laminate and ship panels faster without the risk of “outgassing.”

• Color Consistency: We guarantee that the red on the front of the building perfectly matches the red on the side, regardless of when it was printed.

• Durability: UV ink is naturally scratch-resistant and highly flexible, which is vital when the vinyl is being stretched and heated into brick textures.  We do laminate this to make it easier to remove and install.

The Capital Wraps Difference: Why We Don’t Outsource

In the graphics industry, many shops will take a “building wrap” order and then scramble to find a third-party contractor to install it. This is where most projects fail.

At Capital Wraps, our in-house team does the work. Architectural graphics require a specific set of skills: operating 60-foot boom lifts, managing public safety in a high-traffic drive-thru, and the physical stamina to work in winter conditions. Because we own the equipment and employ the installers, we own the result. We don’t have to “hope” the installer shows up; our certified professionals are there to ensure the Bojangles brand is protected and promoted perfectly.

Architectural Wrap FAQ

• Will it damage the brick? No. When installed and removed correctly by professionals, the film leaves the masonry in its original condition.

• How long does it take? A full building transformation can often be completed in 1–3 days, depending on the scale and weather.

• Can it be done on any building? Almost any exterior surface—brick, cinderblock, or stucco—can be wrapped as long as the surface is structurally sound.

Summary: Turning Architecture into Advertising

The “BoJingles” project is a masterclass in how seasonal marketing can drive foot traffic and brand “buzz.” By leveraging specialized printing technology and a brave installation team, we turned a standard restaurant into a festive landmark. If you have a complex surface, a tight deadline, or a winter timeline, Capital Wraps has the technical expertise to ensure your building wrap is a strategic success.