There are projects that put up a sign, and then there are projects that put a building on the map. Our holiday building wrap for the Bojangles in Conway, NC the gateway to Myrtle Beach, NC was firmly the second kind — and we captured the entire journey on video so you can see exactly how it came together, from the first measurement to the final festive flourish.
Watch the video to follow the full step-by-step planning and installation process. Below, we’ll walk you through what made this one special.
A Building Built for the Spotlight
Myrtle Beach takes its holiday season seriously, and this particular Bojangles sits right in the heart of the action. The owners didn’t just want decorations — they wanted a destination. So they made the restaurant a major stopping point for the town’s holiday festivals, even positioning it as the kickoff location for the local parade.
That kind of vision raises the stakes. When a building becomes the starting line of a parade and a photo backdrop for thousands of families, the wrap can’t just look good in a rendering. It has to hold up, line up, and shine under every streetlight and camera flash in town.
The Material That Made the holiday wrap workWork
For a project facing the elements on the Carolina coast, material selection matters as much as design. We wrapped this building with Metamark MetaGrab finished with a matte laminate — a combination chosen specifically for the surfaces we were working with and the conditions it would face.
The matte laminate was a deliberate creative and practical decision. It cuts glare, gives the graphics a clean, premium finish, and photographs beautifully without the harsh reflections you get from a gloss surface. For a building that was about to become the most-photographed spot in the holiday festival circuit, that mattered.
What really tested the material, though, was the building’s exterior. This wasn’t a flat, vinyl-friendly storefront. We were installing across both brick and Hardie plank — two textured, demanding surfaces that punish a careless install. Every panel had to conform, adhere, and stay put across grout lines, plank seams, and uneven faces. We’re proud to say all areas were installed properly across both surfaces, with no shortcuts and no compromises.
Four Days, Seven People, One Standard
Here’s a number we’re especially proud of: the entire wrap went up in four days with a team of seven.
That pace doesn’t happen by accident. It happens with planning — the kind you’ll see laid out in the video. Before a single panel touched the building, we mapped the surfaces, sequenced the install, and assigned the crew so that every hour on site moved the project forward. A coordinated team of seven, working a tight schedule, is how you cover a full building in textured material without the timeline slipping.
Speed only counts if quality comes with it, and it did. Four days, seven installers, and a finished wrap that looked like it belonged there all along.
Bringing the Holidays Home
The wrap was the foundation, but the Bojangles owners took it further and turned the whole building into an experience. They added a Santa on the roof in his sled, surrounded the building with full ornamentation, and layered in festive touches everywhere you looked. The result was a restaurant that didn’t just participate in the holiday season — it anchored it.
By the time the parade rolled out and the festival crowds arrived, the building had become exactly what the owners imagined: a landmark moment, a family photo stop, and a celebration of community spirit.
A True Partnership
A project like this is never a solo effort. We’re grateful to have done this alongside our partner Capital Sign Solutions and the Bojangles team. From planning through installation, it was a genuine collaboration — everyone pulling toward the same goal of giving Myrtle Beach a holiday centerpiece worth gathering around.
The outcome speaks for itself. The project was tremendously successful, and the building’s role at the center of the town’s festivities is the proof.
See It for Yourself
Words only go so far — the video tells the real story. Watch the full planning and installation process unfold, and see how the right material, the right team, and the right partners can turn an everyday building into the heart of the holidays.
